I am sure that you have a fan page already but do you have a Facebook Gate?
As a marketer you must have a complete marketing funnel setup to get leads and then convert your leads into sales. It doesn’t matter if you are selling widgets or tickets to a theatre production, the process is the same!
There is far more to Facebook than just having a fan page. Of course you have to update it regularly but we shall look at that in another article. The first thing that you MUST setup is a Facebook Gate.
A Facebook Gate is a way of making sure that the people who are visiting your fan page are not just getting everything without hitting the Like button on your page. The Like button is the key to Facebook Fan pages. The more people who like you then the more walls your updates will show on and the more people will see you and then Like you etc…
This means that we need to utilise the Gate technique so that our marketing funnel looks like this.
Facebook Fan Page Gate
People Press Your Like Button
Your Updates Are Displayed Everywhere
Your Marketing Reach Increases Exponentially
You Sell More Tickets!
Your Gate should offer potential fans something that they want and a call to action to get it. In this case the call to action is the Liking of your fan page. You can see our gate here. If you are already a Fan then you won’t see it and will need to click on the Welcome tab in the menu on the left to see it again. This is the first page that people see when they visit our Fan page.
So how do you go about building this?
Well it is incredibly easy. First of all you will need to install an app on Facebook. This is completely free and provided by Wildfire at http://iframes.wildfireapp.com/
Follow there instructions to get it setup. Then all you need to do is to create a picture that goes on your welcome page that has the benefits of Liking your page and the call to action to do it.
If you want to take this one stage further then instead of an image you can include custom HTML which allows you to put a complete web page there. This could have partial displays of your latest blog posts, a way to join your mailing list, the need for them to make a comment or anything else you can think of.
Use this technique to get people to interact with you in exchange for the information you are providing through your Fan page.